Digital Campaign Manager

Digital · Weybridge, Surrey
Department Digital
Employment Type Full-Time
Minimum Experience Mid-level

Position Description


MOI Global is all about turning heads in the B2B world. The Digital Campaign Manager is responsible for planning, implementing, and reporting on integrated media campaigns, with focus on biddable media (Social, Search, Video, Programmatic) and working closely with the Account team on delivering an excellent client experience. The Campaign Manager will be responsible for managing day to day delivery of campaigns and contributing to profitable relationships with brand advertisers. This individual must have a strong understanding of Paid Search, Paid Social, relying on experience and judgement to plan and accomplish goals. A certain degree of creativity and latitude is required:


Execution of Day to Day Production Tasks

  • Complete quality assurance and all production procedures accurately
  • Analyse performance metrics and proactively optimizes campaigns to increase performance
  • Manages campaign calendar, trafficking assets, screenshots, billing and related pre/post launch processes
  • Build, manage and identifies trends in data to drive optimization strategies for major biddable platforms (Google, Facebook, LinkedIn)
  • Work with third party Programmatic partners to execute campaigns
  • Strategize, execute and manage Digital Marketing activities of established local brands across multiple industries, with a focus on B2B technology
  • Manage and execute content syndication and demand generation campaigns
  • Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
  • Attain certifications such as Facebook Blueprint, Google AdWords and Analytics
  • Take ownership of researching all relevant information required for any campaign in order to understand the product/ service/ promotional offering you are marketing
  • Build and maintain strong relationships with all key client decision makers at both a senior and operational level in order to be commercially successful
  • Responsible for complying with Client brand guidelines, international marketing and data standards and regulations


Media Finance Management

  • Maintain rigorous financial management of all account, providing accurate monthly forecasts and demonstrating full commercial control over all client accounts
  • Responsible for the team’s monthly invoicing and forecasting in the campaign calendars to ensure that the team meets monthly billing targets
  • Provide excellent campaign management by proactively advising clients on media strategies, developing clear briefs that inspire media solutions that deliver results
  • Support the Account Managers in preparing campaign proposals, identifying clear deliverables, accurate budgets, realistic timelines, with ROI measurement criteria


Client Management

  • Attend client meetings or conference calls (with flexibility to work across global timezones) to take new campaign briefs, taking the lead role in a meetings to understanding client requirements
  • Work with the team, nurturing performance, skills and personal development to ensure that all media campaigns are executed flawlessly from briefing to post-campaign reports
  • Responsible for complying with all internal processes to ensure quality standards and client expectations are met

 

Skills, Competence and Experience

  • At least 4 years’ experience in digital media planning
  • Thinking digitally and differently, resolving problems and striving to provide clients with a remarkable experience
  • Passionate about marketing, with experience of marketing in the Tech sector
  • Experience with integrating a digital tech stack, including DMPs for clients
  • Knowledge of deploying marketing programmes throughout the Martech stack including:
    • Data & Analytics
    • Intent platforms
  • Experience in the Digital Media space across paid, owned and earned, with specific capabilities in setting up infrastructure to support such activities
  • Exceptional level of attention to detail, prioritisation and organisational skills
  • Well recognized by your team and peers for confident communication and people skills.
  • Ensure all written and verbal communication both internally and externally are of a positive, concise and enthusiastic nature
  • Proven ability to take full ownership of projects and work independently with little/no guidance but knowing when to escalate where necessary
  • Proven good time management, meeting agreed deadlines, continually managing expectations.
  • Be able to think on your feet and make fast logical decisions
  • Ability to stay calm under pressure and be able to multi task and be flexible and juggle deadlines in a busy working environment


Remuneration

Salary: Negotiable 

 

About MOI:

When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI Global is a B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

 

With offices in Weybridge, New York, Singapore and Sydney, we help our clients deliver head turning campaigns that target international and local markets. Our services cover all aspects of a buyer's omni-channel world, including digital, social media, events, direct mail and telemarketing. Clients include Oracle, Google Cloud, Facebook, Fuji Xerox, Grab and Red Hat.

 

For more information, please visit www.moi-global.com

 

Other Information:

Location: Global, where the candidate are located

Office hours: Usually 9am - 6pm. However, due to workload and International client demands this could change.

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  • Location
    Weybridge, Surrey
  • Department
    Digital
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level