As Creative Director for NAM/EMEA* your job is to inspire, direct and control the quality of the creative output from MOI to ensure we continually produce innovative (and hopefully award-winning) creative solutions that turn the heads of marketing leaders and decision makers from the world’s leading B2B tech players across the region on international regional and local level.
About the role
Leading, developing, shaping and growing an already established creative team, you’ll work closely with the Creative Strategy Director (collaborating with strategists and experts from other business areas and regions) to champion and drive the use of MOI’s Turning Heads methodology, applying strategy informed creative thinking to every client challenge and brief.
Turning Heads is MOI’s promise as well as our proprietary methodology and process. It’s designed to empower creative thinking that generates the type of big ideas that inspire the best creative responses and outputs. The kind of creative that can carry a big idea all the way through from concept to every potential expression, regardless of platform, channel, format or role in the customer journey.
This role requires strong creative vision and leadership – the ability to balance the demands of being a senior manager whilst still being a senior ’hands on’ creative - helping the team to translate human insights into head-turning ideas that deliver business success for some of the world’s biggest B2B tech brands.
Whilst you may not have come from a purely B2B background, you will understand the role of technology in communications and engagement, and you will have a high level of awareness of current industry trends and human behaviour (across B2B and B2C), as well as a strong PoV about what does and doesn’t work and a genuine passion for pushing the role of creativity in B2B marketing. And, whilst creativity is core to this role, you will also need to be a natural communicator and presenter, open and inclusive, take responsibility for leadership and have proven design experience and expertise.
About the individual
A creative thinker and thinking creative…an MOI Creative Director is an experienced senior creative (from an art background) who thinks not only creatively, but strategically. An individual who thinks outside the box - and beyond the obvious - as part of the way they operate. Someone who has a strong sense of curiosity and self-belief but also empathy.
You’re the type of individual who embraces divergent thinking and the diverse ways that creative can help to solve the client’s challenge. Someone who wants to get inside the client’s business or the target audience’s headspace to truly understand the business problem, rather than jumping straight to thinking about the what the creative solution might look like.
You will be someone who doesn’t just accept a brief, but who is brave enough to question and challenge it and who is prepared to defend the creative direction that they have set because they know that these will deliver head turning, award-winning solutions that can be measured in terms of business success.
You will be a naturally confident communicator and leader. Comfortable collaborating with strategists, liaising and negotiating with client services, building close relationships with senior clients, mentoring, managing and mediating your own team and line reports as well as optimising the quality and efficiency of MOI’s Creative output.
Key Duties and Responsibilities:
Creative Director Requirements:
When today’s always-on world means buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you involved in the conversation.
MOI Global is a B2B creative agency that’ll connect you with a new breed of buyer, ask the questions that reveal the truth behind their needs, and re-engineer your marketing eco-system to target where they hang out and who they take notice of.
With offices around the world, including Dubai, Munich, London, San Francisco, Singapore, Sydney and New York, MOI’s global presence is responsible for delivering some of the world’s most commercially successful marketing strategies in the technology sector.
We’re a growing agency, with 100+ marketing experts and creative thinkers who have already delivered 400+ head-turning projects across our four core capabilities: Account Based Marketing (ABM), Creative, Digital, and Experiential.
Clients who trust us to turn the heads of their customers, include Ciena, Oracle, ServiceNow, Colt, Adobe, UBS, and Facebook to name a few.
To find out why, visit: www.moi-global.com
Location: New York, virtual remote working
Office hours: Usually 9am - 6pm. However, due to workload and International client demands this could change
Salary: Dependent on experience
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